Clark's presence has significantly boosted the local economy, contributing an estimated $36 million to Indianapolis in 2024.
Her performance and popularity have elevated the WNBA's financial standing, adding at least $40 million to the league's revenue in the same year.
Despite her substantial contributions, Clark's rookie contract is valued at $338,056 over four years, a stark contrast to Victor Wembanyama's $55 million rookie deal in the NBA.
Experts suggest that Clark's market value could justify a $1 million annual salary, reflecting her significant economic impact.
Clark's presence has led to record-breaking TV viewership and attendance figures for the WNBA, indicating a growing fan base and increased interest in women's basketball.
Beyond her playing contract, Clark has secured approximately $11 million in endorsements, underscoring her marketability and appeal to brands.
Clark's impact highlights the potential for higher player salaries in the WNBA, especially as the league anticipates increased revenue from new media rights deals and possible expansion.