Clark's agent, Erin Kane, argues that the WNBA cannot pay Clark a salary that reflects her true value to the league.
The disparity between Clark's market value and her WNBA salary could lead to top players seeking opportunities in leagues that offer more competitive compensation.
Clark's significant economic impact, estimated at $36 million, underscores the potential revenue the WNBA could harness by aligning player compensation with their contributions.
Perceived undervaluation can affect player morale, potentially impacting performance and the overall culture within the league.
Failure to adequately recognize and reward star players like Clark may hinder the WNBA's efforts to expand its fan base and market presence.
The league's reluctance to fairly compensate its stars could damage its reputation, affecting relationships with sponsors, fans, and potential investors.
Continued disparities may lead to greater player activism, potentially resulting in labor disputes or calls for structural changes within the league.